f you’re running a local business, you’ve probably tried the usual suspects: flyers, social media posts, maybe even a newspaper ad. The problem? Everyone else is doing the same thing.
To stand out, you need to get a little creative — and make your marketing feel fresh, fun, and impossible to ignore.
1. Turn Your Storefront into a Billboard
Your shop window isn’t just for products — it’s prime advertising space.
-
Use bold, attention-grabbing chalkboard signs with funny or inspiring quotes.
-
Change the display weekly to keep people curious.
-
Feature local news or events to connect with passers-by.
Why it works: People walk or drive past daily — give them something worth stopping for.
2. Run a “Pop-Up” in an Unexpected Place
Bring your business to where your customers already are.
-
A bakery selling pastries at a local coffee shop for a weekend.
-
A clothing store setting up a rack at a farmers’ market.
-
A fitness studio hosting a mini-class in a park.
Why it works: You reach a new audience without them having to find you first.
3. Create a Local Challenge or Competition
Get your community involved in something fun.
-
A photo contest using your products.
-
A “stamp card” race with a grand prize.
-
A charity challenge tied to your business.
Why it works: People love being part of something — and they’ll share it with friends.
4. Partner with an Unlikely Business
Think outside your industry for cross-promotions.
-
A bookstore partnering with a coffee van for “books & brews” mornings.
-
A florist teaming up with a car wash for a Mother’s Day special.
-
A barber shop collaborating with a local brewery for a “Cuts & Pints” night.
Why it works: You tap into each other’s customer base and create something memorable.
5. Use Guerrilla Marketing Tactics
Low-cost, high-impact ideas that grab attention.
-
Sidewalk chalk art pointing to your store.
-
Branded stickers placed in high-traffic spots (with permission).
-
A flash sale announced only on local Facebook groups.
Why it works: It’s unexpected, and unexpected gets noticed.
The Takeaway
Advertising your local business doesn’t have to be expensive — it just has to be memorable. The more creative and community-focused you are, the more people will talk about you, share your story, and walk through your door.