When someone searches for a local service — “plumber near me,” “best coffee shop in [your town]” — Google shows a special box at the top called the Local Map Pack.
It’s prime real estate. If you’re in it, you’ll get more clicks, calls, and customers than competitors who aren’t. The good news? With the right moves, you can get there — and stay there.
Step 1: Fully Optimize Your Google Business Profile
Your Google Business Profile (GBP) is the ticket to the Map Pack.
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Complete every single field — hours, contact info, services, attributes.
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Add clear, high-quality photos of your products, location, and team.
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Use keywords naturally in your business description (“family-run bakery in Bristol”).
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Keep everything accurate and up to date.
Step 2: Collect Reviews Consistently
Google rewards businesses with frequent, genuine reviews.
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Ask at the right moment — after a great service or positive interaction.
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Respond to all reviews quickly (yes, even the negative ones).
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Use customer names in your responses when possible — it feels personal.
Step 3: Keep Posting Updates
Google loves active profiles.
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Share posts about special offers, events, or seasonal changes.
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Post at least once a week.
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Include a call to action (“Call now,” “Book today,” “Visit us this weekend”).
Active businesses signal reliability — which Google (and customers) value.
Step 4: Nail Your Local Keywords
Your GBP and website should work together.
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Use location + service keywords naturally (“dog grooming in Reading”).
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Create dedicated landing pages for each service area.
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Add these keywords to your photo filenames and alt text.
Step 5: Build Local Backlinks
Google sees backlinks from reputable local sites as a vote of confidence.
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Partner with charities, events, and local blogs.
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Get listed in trusted local directories.
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Swap mentions with non-competing local businesses.
Step 6: Keep Your NAP Consistent
Your Name, Address, and Phone number must be identical everywhere online.
Inconsistencies confuse Google and can cost you rankings.
The Stay-There Secret
Getting into the Map Pack isn’t a one-time task — it’s an ongoing habit. Keep your profile fresh, keep collecting reviews, and stay active in your community. Over time, you’ll not only earn your spot but defend it from competitors.