If you want more local customers finding you online, the right keywords are everything. They tell Google who you are, what you do, and where you do it.
In 2025, keyword strategy isn’t about stuffing your site with random phrases — it’s about choosing terms that match exactly what local customers are searching for.
1. Service + Location Keywords
These are the bread and butter of local SEO.
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“Plumber in Leeds”
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“Italian restaurant Manchester city centre”
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“Yoga studio near Bristol”
Pro tip: Add variations like “best,” “affordable,” or “open now” to capture different search intents.
2. “Near Me” Keywords
“Near me” searches are still skyrocketing thanks to mobile and voice search.
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“Coffee shop near me”
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“Best dentist near me”
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“Car repair near me open now”
Pro tip: You don’t literally have to write “near me” everywhere — just make sure your location is clearly listed and consistent so Google connects you to these searches.
3. Neighbourhood and Landmark Keywords
Targeting specific parts of your town can capture highly qualified customers.
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“Hair salon [Neighbourhood Name]”
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“Barber near [Landmark]”
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“Pet store by [Shopping Centre Name]”
This is especially powerful in larger cities with multiple districts.
4. Event-Related Keywords
Tie your business to local happenings.
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“Catering for [Festival Name]”
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“Flower delivery for [Local Event]”
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“Best brunch before [Sports Game]”
Seasonal and event-based keywords can bring in big bursts of traffic.
5. Long-Tail Local Keywords
These are more specific searches with less competition — and higher intent.
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“Same-day washing machine repair in [Town]”
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“Kids birthday party venue in [Neighbourhood]”
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“Vegan bakery open Sundays [City]”
Long-tail keywords often convert better because they match exactly what the customer wants.
How to Find the Best Keywords for Your Business
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Use Google’s autocomplete — start typing your service and location, and see what pops up.
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Check the “People Also Ask” and related searches sections on Google.
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Use tools like Ubersuggest, Google Keyword Planner, or AnswerThePublic.
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Look at competitors’ websites and Google Business Profiles.
Bottom Line:
In 2025, the best local SEO keywords are specific, location-rich, and match your customers’ real search habits. Pick the right ones, use them naturally across your website, Google Business Profile, and content — and you’ll show up when it matters most.