If your local business website isn’t pulling in the clicks and calls you hoped for, you might be making these common Local SEO mistakes. The worst part? They’re fixable — but only if you catch them.
1. Ignoring Your Google Business Profile
If your Google listing is incomplete, outdated, or unclaimed, you’re invisible to ready-to-buy customers searching right now.
2. No Local Keywords
If your site doesn’t mention your city or service area in key spots (titles, headings, meta descriptions), Google doesn’t know you’re local — and neither do customers.
3. Inconsistent NAP (Name, Address, Phone)
If your info is written differently across platforms, Google gets confused, which hurts your rankings. Keep it consistent everywhere.
4. Weak or No Reviews
Few or bad reviews make customers (and Google) trust you less. Ask for reviews from happy clients and respond to every single one.
5. Slow, Clunky Mobile Experience
Most local searches happen on phones. If your site loads slow or looks bad on mobile, you’re losing hot leads instantly.
6. No Location Pages for Multi-Area Businesses
Serving multiple towns? Create a dedicated page for each — with unique content, local photos, and area-specific details.
7. Set-and-Forget SEO
SEO is ongoing. If you’re not tracking, updating, and optimizing regularly, your rankings will slide while competitors pass you.
Bottom line: Local SEO is the bridge between you and the customers searching right now. Avoid these mistakes, and you’ll turn that trickle of traffic into a steady stream of business.